LZF is a company known for its multi-disciplinary approach to its product development. This is illustrated in ‘a series of ten creative short films, with each film spotlighting a different LZF lamp and offering glimpses into ten individual worlds, prompting the viewer to ponder over the protagonist: is it the lamp or the people involved? In essence it is both.
Every natural wood veneer lamp that is handmade by LZF will become a daily part of someone’s environment, even their more commercial larger-than-life lamps that turn heads (such as Koi and Candelabro). As with any well-designed object, an LZF lamp leaves room for the user’s self-expression. In ‘ ’, each short film perfectly encapsulates the relationship between people and light.
When imagining the project, its creators Adrián Almonacid and Paula Giménez Monar were particularly inspired after reading these words: ‘A lamp produces light, and light, although it cannot be touched, is deeply present.’ ‘ ’ is based on everyday occurrences. Shot using a single front aspect, each film beautifully captures familiar scenes, real stories, and relatable characters.
In the following 'Twenty-Four Hours of Lens" we see how LZF's Lens wall light brightens the world of its owner as we turn a lens onto a day in her life.