Viti Vinci | Distilling Nature
In recent years I have been lucky enough to visit Mallorca to stay with a friend who grew up there and now spends part of the year living in Soller on the west coast of Mallorca, so that her children can attend the local school and learn to speak Majorcan. It is a far cry from their rustic life on Bank Ground Farm in the Lake District which is owned and managed by her husband and his family - swapping the grey, cool Cumbrian weather for the sunny seaside town.
On our most recent trip, Barbara and I combined work and family holidays to take the opportunity to visit some potential suppliers and discover a little more about the amazing makers and artists in Mallorca. For a small island, there is a lot to see and experience and we realised that even though this is a destination where a lot of people have second homes or travel to regularly, there are a multitude of activities to participate in and pique both new and return visitors interest alike.
One exciting activity that we discovered was the workshops and experiences offered by Viti Vinci, and designed by its creator Victor Alarcón. Their small studio is situated in the heart of Palma in a small pedestrianised alley right behind the cathedral. There are several aspects to Viti Vinci's business - it cultivates aromatic and medicinal plants from Mallorca, harvested by hand, in harmony with natural cycles and its team distills these into exclusive fragrances that work like an emotional score to evoke and activate your emotions through their olfactory power. Mallorcan pine trees, Green Myrtle, rosemary leaves and Soller lemons are just a few examples of the local wild species used as a base of Viti Vinci's scents.
Aside from the beautiful products they create from the Mallorcan soil, they also offer workshops and experiences where they share the secrets of aromachology and fragrance design and also organise olfactory experiences for their clients to experience the evocative and transforming force of aromas.
Viti Vinci's Manifest
We are wild,
because we know that true luxury is nature
We are wild,
because we distill emotions
We are wild,
because we defend wild plants
We are wild,
because the soul of our fragrances comes from the living earth
We are wild,
because we channel the transforming power of aromas
We are wild,
because we know that a perfume is ephemeral, but its power of evocation is eternal
We are wild,
because we know that the perfume reflects the soul of those who wear it
We are wild,
and we are not going to change because our nature is also wild
We love Viti Vinci's ethos and the idea of immersive travel experiences where we are able to engage in an active and meaningful way with the environment, people, good, culture and history of the places we visit. If you are thinking of travelling to Mallorca in future, we highly recommend checking out their products and experiences!
Viti Vinci | Carrer de l'Estudi General, 2, 07001 Palma, Illes Balears, España